Puma, the company founded by Adi's brother and rival Rudolf, acted no differently. The two competitors dominated the sporting goods world for a long time and, as far as business in Eastern Europe was concerned, it was no holds barred. When Puma lured the East German runners Jürgen May and Jürgen Haase not only with shoes but also with hard dollars at the 1966 European Athletics Championships, Adi Dassler's daughter Inge threatened the East German officials with a scandal. After all, they had pledged that the country's athletes would wear Adidas exclusively. The officials stepped in and denounced the bribery practices of Western companies, using Puma as an example.

https://worldcrunch.com/business-finance/retro-sports-diplomacy-adidas-and-the-iron-curtain